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My 32nd Birthday Challenge: Making $1 Million in 24 Hours

By Caleb Michael McGennis

May 14, 2026. I turn 32. And I'm doing something that sounds absolutely insane.

The Challenge

I'm gathering my friends for a birthday party. But this isn't your typical cake-and-gifts situation.

The goal: Make $1 million in 24 hours.

Yeah. I know how that sounds.

The Mission

Starting midnight on May 14th, we have 24 hours to generate $1 million in revenue through sales, new clients, deals—whatever it takes.

Not fundraising. Not loans. Not moving money around. Actual value creation. Real business.

Why 32?

Look, birthdays are weird after 30. You stop caring about the party itself and start thinking about what you've actually built. What you're building. Where you're going.

I've been an entrepreneur in Jefferson City for years now. Multiple businesses. Wins and losses. Late nights and early mornings. I've learned what works and what doesn't.

But here's the thing: I've never pushed myself—or my network—like this before. I've never created a forcing function this intense. A deadline this tight. Stakes this high.

32 feels like the right time to find out what we're actually capable of when we go all in.

The Why Behind It

This isn't about proving anything to anyone. It's not about flexing on social media or getting attention.

It's about seeing what's possible when you remove excuses. When you set an audacious goal and give yourself no room to back down. When you bring together a group of people who actually know how to execute.

Most people talk about what they're going to do "someday." Most entrepreneurs have ideas they'll get to "eventually." Most businesses have strategies they'll implement "when the timing is right."

What happens when you compress all of that into 24 hours?

What We're Actually Doing

I'm still figuring out the details. But here's what I know:

  • Real revenue. No gimmicks. Actual sales, actual clients, actual business.
  • 24-hour window. Midnight to midnight. Clock's ticking the whole time.
  • Team effort. This isn't a solo mission. I'm bringing in the people who know how to move fast and close deals.
  • Full transparency. I'll document the whole thing. What worked. What didn't. How we did it—or how we failed.

Could We Actually Hit $1 Million?

Honest answer? I don't know.

$1 million in 24 hours is an absurd goal. It's supposed to be. That's the point.

But here's what I do know: I've closed big deals before. I know people who can move fast. I understand how to create urgency and deliver value. And I'm willing to work harder in one day than most people work in a month.

Will we hit exactly $1 million? Maybe not. But I guarantee we'll do something significant. We'll learn what's possible when you stop making excuses and start executing.

The Real Goal

It's not actually about hitting $1 million. It's about discovering what happens when you set an impossible deadline and refuse to back down. It's about finding out what you and your team are really capable of when everything is on the line.

What Happens Next

Between now and May 14th, I'm planning. Strategizing. Reaching out. Building the team. Figuring out what we're selling, who we're selling to, and how we're going to move that fast.

After May 14th? I'll write the follow-up. The real story. What actually happened when we tried to make $1 million in one day.

The wins. The losses. The chaos. The lessons. All of it.

Stay tuned. This is going to be interesting.

Want Updates?

I'll be documenting this entire challenge—the prep, the execution, the results. Follow along to see how it all unfolds.

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