The Million Dollar Plan: My 32nd Birthday Challenge

Most people celebrate their birthday with cake and candles. I'm celebrating mine by trying to make a million dollars in 24 hours—and sharing it with friends who have no idea what they're walking into.

The Concept

My name is Caleb McGennis. I run an AI integration agency and business consulting company here in Jefferson City, Missouri. I've spent years helping businesses leverage technology, close deals, and transform their operations using AI. I've worked with clients across industries, built multiple companies, and learned that sometimes the most valuable thing isn't what you know—it's who you're willing to collaborate with.

On May 14th, 2026, I turn 32 years old. And instead of a normal birthday party, I'm hosting something completely different: a 24-hour entrepreneurial sprint with one audacious goal.

Make $1,000,000 in a single day.

Not through investments. Not through crypto. Not through selling assets I already own. By actually earning it—landing a new client, closing a contract, selling a service, or creating something of value that someone is willing to pay a million dollars for.

And here's the twist my friends don't know yet:

If we hit the million-dollar goal, I'm splitting it equally among everyone who shows up to help.

The Rules

Every good challenge needs constraints. Otherwise it's not a challenge—it's just chaos. Here are the rules for the Million Dollar Plan:

Why these rules? Because I don't want this to be a theoretical exercise. I want it to be real. I want us to actually build something, close something, create something that matters. And I want to prove that when the right people come together with the right motivation, extraordinary things can happen.

The Secret

Here's what my friends don't know yet: if we actually hit the million-dollar mark, I'm not keeping it.

Every person who shows up—everyone who contributes time, energy, expertise, creativity, connections—gets an equal share of the earnings. Not based on seniority. Not based on who brought in the deal. Not based on how long they've known me. Equal shares for everyone who participates.

Why keep it a secret? Because I want people to show up for the right reasons. I want them to come because they believe in the challenge, because they want to be part of something ambitious, because they're curious to see if it can actually be done. Not because they're chasing a payday.

And then, when we're exhausted, covered in dry-erase marker, fueled by too much coffee and not enough sleep—if we actually pull it off—I want to see their faces when they realize what just happened.

Why I'm Doing This

People are going to think I'm crazy. And maybe I am. But here's the thing: I've spent years watching entrepreneurs play it safe. Watching businesses settle for incremental growth. Watching people talk about what they could do instead of actually doing it.

I've had my own peaks and valleys. I've made millions and lost millions. I've launched businesses that thrived and businesses that failed. I've learned that the difference between success and failure often comes down to one thing: belief that something audacious is actually possible.

This isn't just about making money. It's about proving a point:

• That collaboration creates exponential value
• That AI can amplify human creativity and capability
• That ordinary people can accomplish extraordinary things when they work together
• That Jefferson City—our community—has untapped potential waiting to be unleashed
• That relationships matter more than individual achievement

I want to show my sons, Leonardo and Raphael, that their dad isn't just someone who talks about big ideas—he's someone who actually tries them. Even if we fail spectacularly, I want them to see that audacity matters. That trying is better than wondering.

The Strategy (Or Lack Thereof)

You're probably wondering: "Caleb, how exactly do you plan to make a million dollars in 24 hours?"

Honest answer? I don't have a master plan. And that's intentional.

I have capabilities. I run an AI integration agency. I have business consulting experience. I have relationships with businesses that need solutions. I have technical skills. I have a team of talented people willing to show up.

But the magic isn't going to come from a pre-scripted plan. It's going to come from what happens when we're in the room together, bouncing ideas off each other, making calls, sending emails, building prototypes, crafting proposals. Some ideas will fail in the first hour. Others might gain traction. We'll pivot. We'll adapt. We'll hustle.

Here are a few possibilities I'm thinking about:

The point is, we're not locked into one approach. We're going to be nimble, opportunistic, and relentless. Like the AI Renaissance we're living through, this challenge is about embracing new possibilities and moving fast.

What Happens If We Fail?

Let's be honest: the odds of making a million dollars in 24 hours are not great. This is a moonshot. An experiment. A challenge that borders on absurd.

But here's the thing about moonshots: even if you don't reach the moon, you still get pretty far off the ground.

If we "only" make $100,000? That's still life-changing money split among the team. If we make $10,000? That's still a meaningful win. If we make $1,000? We'll have learned more in 24 hours than most people learn in a year.

And if we make nothing? We'll have one hell of a story. And proof that we were willing to try something audacious instead of settling for safe.

I've learned through my work in ministry—at Sports Crusaders, at Missouri Baptist Convention, at Concord Baptist Church—that God often uses our boldest attempts to teach us the most valuable lessons. Sometimes the goal isn't the point. The journey is.

The Invitation

If you're reading this before May 14th, 2026, consider this your invitation.

I'm looking for people who:

• Believe impossible things are worth attempting
• Aren't afraid to hustle for 24 hours straight
• Have skills, connections, ideas, or energy to contribute
• Want to be part of something bigger than themselves
• Are willing to take a risk for a potentially massive reward

If you're in Jefferson City or willing to travel here, reach out. Let's see what happens when we throw everything we've got at an impossible goal.

If you're reading this after May 14th, stick around. I'll be documenting the whole thing. Win or lose, it's going to be a story worth telling.

The Point

This isn't about ego. It's not about proving I'm smarter or more capable than anyone else. It's not about showing off.

It's about showing what's possible when you stop making excuses and start making moves.

It's about proving that collaboration creates more value than competition.

It's about demonstrating that Jefferson City isn't just a small town in Missouri—it's a place where ambitious people can do ambitious things.

And it's about creating a memory. A story. A moment that my friends and I will talk about for decades.

Because at the end of the day, life is too short for small dreams.

So on May 14th, 2026, I'm turning 32. And instead of blowing out candles and making a wish, I'm going to spend 24 hours trying to make a million dollars with my friends.

Will it work? I have no idea.

But I can't wait to find out.